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The latest stats include: • 5.4% lift in brand preference among those exposed to the campaign • 13% lift in unaided brand awareness after seeing severe weather creative • 4.5% lift in brand perception of “provides coverage which will protect me” • 1 min 15 sec average time spent, +389% vs. Google Rich Media benchmark The ad campaign has been recognized for the following industry awards: IAC Awards: 2021 Best Advertising Online Ad REGGIE Awards: 2021 Innovative Use of Marketing Technology Google Rich Media time spent benchmark is 19.27 seconds https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1594492195226-5FIAXIQBTW41T3TUIU5B/image-asset.png State Farm https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1594491819765-YTB4KS6WUQ2KRX1RB2BA/image-asset.png State Farm https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1594492124118-MLE02R6XD4RESB6ZHLDT/image-asset.png State Farm https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1578625839322-AZQ1NPFRDHE0I0KP4DP5/image-asset.jpeg State Farm https://www.januaryholmes.com/hulu daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628781513342-K7I0KJYPLD7FRASL8IDT/Hulu.png Hulu https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628694172364-8BK68XWL0JZFQJQDDI8M/image-asset.jpeg Hulu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628693257671-SK656C6WCK4KR4HJ8KZ9/Hulu+Flow+1.png Hulu - Start of conversation (above) https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628693259660-AJJ1NIQQ5QD9305ICHBU/Hulu+Flow+2.png Hulu - Open-ended questions (above) The user was served one of three open-ended questions. Questions were randomized so users wouldn't get the same question back to back if they went through the experience again immediately after. Users also had the option of skipping the question entirely. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628693261579-EQ5XDDVI1QD0MT8MYT3O/Hulu+Flow+3.png Hulu - Available recommendations (above) https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628780269985-EZVXR3VPX043HZ8XU69G/Hulu+Conversation+1.png Hulu https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628781035741-8DOYMKQ6E7NUKWYJQBHC/Hulu+Conversation+2.png Hulu https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628781908628-XBGIUK7I3QIH0JM2UGRN/Hulu+FAQ+Sample+1.png Hulu https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1628781913293-2J96A8WW4LVZ0V2P3LP9/Hulu+FAQ+Sample+2.png Hulu https://www.januaryholmes.com/leaguestock daily 0.75 2022-10-28 https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1666220762881-TPM48GKATIVV9JUAF8RY/Screen%252BShot%252B2022-10-19%252Bat%252B11.45.47%252BAM.jpg LeagueStock https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1666994131297-VVFPIVX9ODIWX3NQ13WS/Screen%2BShot%2B2022-04-14%2Bat%2B9.57.41%2BPM.jpg LeagueStock https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1666994079282-HGQTUPDJRQP2DH5W8UXG/Screen+Shot+2022-04-14+at+9.57.52+PM.png LeagueStock https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1666994289771-TAVWWGFFC5WEP79ZIOY5/Screen+Shot+2022-10-19+at+10.17.04+AM.png LeagueStock https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/d63ed540-4db1-4fc9-a90b-52a94c6d5e38/Screen+Shot+2022-10-19+at+11.47.59+AM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/5e678669-1772-4623-991d-3afbef1197c3/Screen+Shot+2022-10-19+at+11.45.47+AM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/daed77da-fa79-45f1-aaee-05f2f12e8629/Screen+Shot+2022-10-19+at+11.45.10+AM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/044509f1-aea5-43d6-a4c8-8ccbdb9284db/Screen+Shot+2022-10-17+at+3.23.39+PM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/de4d22d2-7161-44c5-8d86-0d951b25ff47/Screen+Shot+2022-10-17+at+3.17.24+PM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/708abd49-87f1-4788-859a-8f0ce5be6abe/Screen+Shot+2022-10-17+at+4.18.50+PM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/1c6c3dbd-0d82-4505-81d3-329afb567d08/Screen+Shot+2022-10-19+at+10.25.50+AM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/556d1bd8e4b0ee2d2afedd50/fcfbd904-3ee4-4058-8feb-a703b351137e/Screen+Shot+2022-10-19+at+10.24.37+AM.png LeagueStock - Make it stand out Whatever it is, the way you tell your story online can make all the difference.