Verizon Fios

The kind of TV watcher you are is all in how you tweet.

We used AI to scan people's tweets (they had to opt in first, of course) to match them with the types of shows they'd like from Verizon Fios' library of streaming entertainment. They were also matched with a TV persona, which was basically a personality analysis delivered by the AI after scanning a person’s tweets. I had to train the AI on matrix of show data, including show descriptions, so it could deliver the right result. I also crafted descriptions for each persona that were strung together by the AI based on machine learnings from the training. Think of it as an AI analysis mad-lib style. I based the descriptions for these personas on common TV themes. Here are a few samples: