Verizon Fios - AI Powered TV Personas

The kind of TV watcher you are is all in how you tweet.

Verizon Fios wanted to match users with shows from their streaming library based on personality and interests. We used AI to scan opt-in tweets, then generated a TV persona — basically a personality analysis — for each user. I trained the AI on a matrix of show data, including descriptions, so it could make accurate matches, and crafted the persona language that the AI would assemble based on its learnings. Think of it as an AI-powered mad-lib that turns data into something personal, playful, and fun.

The personas were based on common TV themes, and the system delivered recommendations that felt tailored to each user while reflecting their unique Twitter voice.